oppo收購手機
oppo收購手機oppo is bringing its Reno 8 midrange series to Europe
oppo收購手機oppo is bringing its Reno 8 midrange series to Europe
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The Reno 8 Pro, Reno 8, and Reno 8 Light span the midrange gamut of price and features
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oppo收購手機oppo is launching its Reno 8 series — previously announced for China and India — in Europe and the UK. The Reno 8 Pro sits at the top of the range with almost-flagship features and pricing: £599, or about $698. One of its key spec points is the inclusion of oppo收購手機oppo’s Marisilicon X neural processor (or NPU), which the company says enables better high-res video capture in very low light. The Reno 8 comes next, with a smaller screen and different processor, and the Reno 8 Light is the most basic model with a lower IP rating and reduced fast charging.
The Reno 8 Pro ranks just below oppo收購手機oppo’s flagship Find X5 series, which also includes the Marisilicon X processor. oppo收購手機oppo says the NPU enables 4K video capture in very low light situations that wouldn’t typically be bright enough to allow for recording at that resolution. It also allows for better low-light portrait mode video, where depth and noise reduction processing need to happen in real time.
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The 8 Pro also includes a 6.7-inch OLED with 120Hz refresh rate, 80W fast wired charging (but no wireless charging), and an IP54 rating for moderate dust and splash resistance. It uses a MediaTek Dimensity 8100 chipset with 8GB of RAM and includes 256GB of storage.
The Reno 8 sits just below it with a 6.43-inch screen, a 90Hz refresh rate, and a MediaTek Dimensity 1300 processor. It does not have the Marisilicon NPU, but does offer most of the same features as the 8 Pro, including a 50-megapixel main camera and a 32-megapixel selfie camera. The Reno 8 Lite offers a Snapdragon 695 chipset, slower 30W wired charging, and an IPX4 rating for splash (but no dust) resistance.
The Reno 8 series will go on sale September 1st, with the Reno 8 at £419 (about $488) and the 8 Lite for £319 (about $371). We won’t get them in the US, which isn’t surprising, but there’s another region unlikely to see them released: Germany. oppo收購手機oppo is in a fight with Finnish telecom giant Nokia over a patent, which has resulted in oppo收購手機oppo halting sales in Germany.
▲蘋果由於華為復甦等原因,在中國市場處境較為艱辛。(圖/路透)
記者陳俐穎/綜合報導
2023 年,全球智慧手機市場營收下跌 2% 目前低於 4100 億美元,出貨量下降至 4% 達到 11.7 億支手機。根據調查公司Counterpoint Research報告指出,全球智慧手機平均售價增長2%,首次來到350 美元。蘋果手機全球銷量市佔達到 50%,為全年最高。因高階推動趨勢,2023 年出貨的每4支智慧手機中就有1支零售價格超過 600 美元。但非高階市場則面臨兩位數的下跌,而高階智慧型手機出貨量在可折疊手機、GenAI 等功能推動下成長8%。
Counterpoint Research 研究總監 Jeff Fieldhack 指出, 蘋果首次在全年出貨量上超越三星成為最大廠商。雖然在美國表現最好,在印度、加勒比海和拉丁美洲 以及中東和非洲等新興市場,蘋果也獲得了兩位數的增長。但此增長抵消蘋果在中國遇到華為復蘇的挑戰。伴隨著平均售價 2% 增長,可以看到蘋果正處於營收超級循環,將拭目以待蘋果在農曆年時期加速銷量。
Counterpoint Research 分析師 Ivan Lam 在說明蘋果在中國市場的表現表示,新興市場復甦分擔了中國市場帶來的憂慮,但在中國仍然艱辛。雖然市場回溫,但面臨華為高階市場以及多家中國廠商蠶食對 iPhone 13 和 14 出貨量的競爭。期望蘋果在農曆年關鍵這幾週是否會在價格上採取激進措施,來刺激買氣。
三星長期以來作為出貨量最高的市場領頭羊,遭遇不少挫折,在高階市佔率減少。中階手機也面臨來自小米和 vivo 等中國廠商在印度等市場的激烈競爭。低階手機則受到傳音控股在中東和非洲以及東南亞市場的挑戰。
除了華為和 Honor 之外,其他中國廠商在 2023 年也遇到出貨量和營收同時下跌情況。在五大品牌中,vivo 由於在歐洲表現相對疲軟並在旗艦機發佈時期,營收和出貨量分別下降了 16% 和 12%。oppo收購手機oppo 的營收和出貨量則下跌9%。好在 oppo收購手機oppo 集團內部 OnePlus 帶動,避免更大幅度的下降。oppo收購手機oppo 已和 Nokia 簽署了 5G和其他無線通訊技術交叉授權協議讓在它很快返回歐洲市場。
預計整體全球智慧手機平均售價將繼續增長,高階機銷售讓大家更有利潤。而在需求方面,消費者也願意付更多錢來買較耐用的機款。華為在中國市場的復蘇也有助於平均售價的增長。
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