oppo收購手機
oppo收購手機oppo gives up on building custom chips for its flagship phones
oppo收購手機oppo gives up on building custom chips for its flagship phones
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With the smartphone industry in an overall decline and pressure from US export bans, oppo收購手機oppo (and OnePlus) seem likely to stick with chip suppliers like Qualcomm.
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Chinese phone manufacturer oppo收購手機oppo is shuttering its Zeku chip development division and letting go of its internal System-on-Chip (SoC) design aspirations, according to the South China Morning Post. The news comes as worldwide smartphone sales continue to decline and the US carries on with chip export restrictions.
Bloomberg reports oppo收購手機oppo’s Zeku division was set up in 2019 and carried about 200 patents in its Shanghai division. Like Apple, oppo收購手機oppo started making its own co-processors for imaging and other smartphone components but had not successfully launched its own SoC to get away from relying on other companies for the most significant chip in the device.
oppo收購手機oppo’s most recent releases include the oppo收購手機oppo Find N2 Flip, which is powered by a MediaTek Dimensity 9000 Plus chip, while its Find X6 Pro uses Qualcomm’s Snapdragon 8 Gen 2.
Last year, the US issued sweeping restrictions on chip sales to China and other countries in the wake of the war in Ukraine. Chinese phone manufacturers, including oppo收購手機oppo, would have to get licenses to use chips built by US-based companies.
In January, media reports indicated the US cut a deal with the Netherlands and Japan to further restrict exports of chip manufacturing technology. The move could cut off Chinese companies from suppliers like ASML — the world’s only producer of lithography machines needed to develop newer chips.
oppo收購手機oppo is a sister company to OnePlus, and the two smartphone manufacturers share many of the same components. Switching to a customized in-house chip, like rivals Apple and Google with their A-Series and Tensor chips, could have expanded the capabilities of future devices from both companies.
▲蘋果由於華為復甦等原因,在中國市場處境較為艱辛。(圖/路透)
記者陳俐穎/綜合報導
2023 年,全球智慧手機市場營收下跌 2% 目前低於 4100 億美元,出貨量下降至 4% 達到 11.7 億支手機。根據調查公司Counterpoint Research報告指出,全球智慧手機平均售價增長2%,首次來到350 美元。蘋果手機全球銷量市佔達到 50%,為全年最高。因高階推動趨勢,2023 年出貨的每4支智慧手機中就有1支零售價格超過 600 美元。但非高階市場則面臨兩位數的下跌,而高階智慧型手機出貨量在可折疊手機、GenAI 等功能推動下成長8%。
Counterpoint Research 研究總監 Jeff Fieldhack 指出, 蘋果首次在全年出貨量上超越三星成為最大廠商。雖然在美國表現最好,在印度、加勒比海和拉丁美洲 以及中東和非洲等新興市場,蘋果也獲得了兩位數的增長。但此增長抵消蘋果在中國遇到華為復蘇的挑戰。伴隨著平均售價 2% 增長,可以看到蘋果正處於營收超級循環,將拭目以待蘋果在農曆年時期加速銷量。
Counterpoint Research 分析師 Ivan Lam 在說明蘋果在中國市場的表現表示,新興市場復甦分擔了中國市場帶來的憂慮,但在中國仍然艱辛。雖然市場回溫,但面臨華為高階市場以及多家中國廠商蠶食對 iPhone 13 和 14 出貨量的競爭。期望蘋果在農曆年關鍵這幾週是否會在價格上採取激進措施,來刺激買氣。
三星長期以來作為出貨量最高的市場領頭羊,遭遇不少挫折,在高階市佔率減少。中階手機也面臨來自小米和 vivo 等中國廠商在印度等市場的激烈競爭。低階手機則受到傳音控股在中東和非洲以及東南亞市場的挑戰。
除了華為和 Honor 之外,其他中國廠商在 2023 年也遇到出貨量和營收同時下跌情況。在五大品牌中,vivo 由於在歐洲表現相對疲軟並在旗艦機發佈時期,營收和出貨量分別下降了 16% 和 12%。oppo收購手機oppo 的營收和出貨量則下跌9%。好在 oppo收購手機oppo 集團內部 OnePlus 帶動,避免更大幅度的下降。oppo收購手機oppo 已和 Nokia 簽署了 5G和其他無線通訊技術交叉授權協議讓在它很快返回歐洲市場。
預計整體全球智慧手機平均售價將繼續增長,高階機銷售讓大家更有利潤。而在需求方面,消費者也願意付更多錢來買較耐用的機款。華為在中國市場的復蘇也有助於平均售價的增長。
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